This week: Publishers increasingly see the value of audience research

Publishers increasingly see the value of audience research for understanding their audiences’ needs and informing the development of new subscription products and features.Media observers continue to express concern that paywalled content marginalizes less-affluent audiences, but targeting affluent audiences isn’t a new strategy for publishers. Publishers increasingly see the value of audience research As their approaches to the development of subscription products and features become more sophisticated, publishers are realizing the increasing importance of robust audience research for helping them better understand their audiences’ needs and interests. For many publishers, their early forays into subscription products involved offering a smorgas