Large publishers reduced promotional subscription prices by 16% in July

The average promotional price for major publishers’ subscription products dropped 16% from June to July, research by Toolkits found. Toolkits reviewed the 100 most popular subscription sites among US audiences and observed that the average subscription price available to new subscribers in July was $0.064 per day, down 15.8% from an average of $0.076 per day in June. (The length of access offered at promotional prices varied between publishers.) The decrease in subscription pricing comes as many consumers and businesses attempt to rein in their spending, and as most businesses increase prices in line with ongoing inflation.  Explanations for the decrease could include: Summer sales Many publishers in our sample were offering