Promotional subscription prices dropped again in August

The average promotional price for major publishers’ subscription products dipped for the second month in a row in August, research by Toolkits found. Toolkits reviewed the 100 most popular subscription sites among US audiences and observed that the average subscription price available to new subscribers was $0.062 per day in August, down 3.1% from an average of $0.064 per day in July and 18.4% from an average of $0.076 in June. The number of publishers offering discounted trials and promotions is creeping up, too. 76 of the 100 subscription publishers in our sample offered either discounted or free trials to new subscribers in August, up from 75 in June. 2022 has seen a clear trend toward publishers offering longer and cheaper introd