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Toolkits is tracking the subscription approaches of 100 top publishers, including their pricing and promotional strategies, product positioning and messaging, the evolution of their landing pages, and more.
Below is a snapshot of 25 leading publishers' subscription landing pages, as displayed to U.S. users in May and June. Download the high-resolution collection or individual images below.
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Methodology: Toolkits analyzed the top 100 publisher sites selling digital subscription products and collected data on May 22, 2023 from a New York City IP address. Sample sites were selected and ranked based on total volume of U.S. visits during 2022 as measured by Similarweb.