Are fewer people paying for publishers’ subscription products?

As many consumers dial back their spending in the face of economic uncertainty, there’s mounting evidence to suggest the number of individuals in the U.S. paying to access digital publications could be contracting. That’s bad news for publishers, many of which have found it more difficult to attract and retain subscribers in recent months. Recent research we conducted in partnership with National Research Group found that 19% of U.S. consumers are currently subscribed to at least one digital publication. Among that group, 29% said they plan to cancel subscriptions by the end of the year, while a smaller portion (27%) expect their subscription tally to increase. The research also found that the more subscriptions people hold, the more they want: Among respondents who