Driving subscriber retention with increased flexibility

Converting new subscribers is proving more challenging as economic conditions force consumers and businesses to curtail their spending. As a result, many publishers are placing a stronger emphasis on retention efforts as they seek to protect and maintain their existing subscriber bases and revenues heading into 2023. The most powerful retention driver for publishers remains the ability to deliver high-quality, differentiated products on a consistent basis, and those unable to do so may find themselves in difficult situations as discretionary spending contracts and “nice to have” products quickly become easy cost-saving opportunities in subscribers’ eyes. But even for publishers with high-value subscription offerings, increased flexibility will become a necessity as subscribers