Major news publishers grow revenue with a blend of subscriptions and advertising

A growing number of publishers are reaching the conclusion that a blend of subscriptions and advertising provides the optimal approach for maximizing revenue, driving sustainable growth, and meeting the needs and expectations of their overall audiences. Subscription models aren’t right for every publisher, and relatively few have demonstrated an ability to create content and products that meaningful portions of their audiences are willing to pay for on an ongoing basis. Those that have, however, increasingly say they’re successfully building robust subscription and advertising businesses alongside each other. In the past week, for example: News Corporation said it reached record revenue of over $10 billion and nearly doubled its profits for the year ending