Subscription predictions from The Reuters Institute

The Reuters Institute for the Study of Journalism released the 2023 installment of its “Journalism, Media, and Technology Trends and Predictions” report on Tuesday. Based on a survey of 303 media executives across 53 markets, the report explores the trends and themes expected to shape the global media landscape in the coming year. This year’s report included a handful of key takeaways for subscription publishers, including: Subscriptions are a revenue priority Publishers said they will increasingly invest in subscription and membership models in 2023, with 80% of survey respondents identifying subscriptions as a revenue priority for the year, ahead of both display and native advertising and up from 74% in 2020. Despite the ongoing squeeze on consumer spending, 68% of respond