Nearly a third of subscribers expect to cancel subscriptions this year

29% of subscribers to digital publications plan to reduce the number of subscriptions they hold by the end of the year.27% percent expect their subscription count to increase in the same timeframe.53% canceled at least one subscription during the first half of the year. Nearly a third of subscribers to digital publications say they plan to reduce the number of subscriptions they hold by the end of the year – but almost as many expect their tally to increase, according to new research by Toolkits and National Research Group. As economic uncertainty intensifies and consumers look to manage their spending more closely, subscribers may be thinking more carefully about the value subscription products provide them, and whether they justify the