19% of U.S. consumers subscribe to digital publications

19% of the general population subscribes to at least one digital publication.48% of current subscribers hold 2-5 subscriptions, and 21% have five or more.58% of subscribers say they use their subscriptions daily. A relatively small group of consumers accounts for an outsized portion of subscriptions to digital publications in the U.S., according to new research conducted by Toolkits and National Research Group. A study of 2,509 U.S. consumers aged 18-64 found that 19 percent report being subscribed to at least one digital publication, but among those who do subscribe the majority pay for multiple publishers’ products. Forty-eight percent of subscribers said they hold between 2 and 5 subscriptions, while 21 percent reported having five or