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The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition.
Toolkits examined the 100 most popular subscription sites among US audiences and found that 75% offered either discounted or free trials to new subscribers in June.
Among the 75 subscription publishers offering discounted trials:
The vast majority offered paid trials (93.3%), while 6.6% made trials available for free.
76% promoted a single term or offer only.
66% offered relatively long trial periods of 3 months or more.
Average trial length for primary trial offers came in at 7 months (28 weeks).
Among the 25 subscription publishers that did not offer discounted trials: