Subscription publishers reorient to quality and value

For many subscription publishers, the year ahead will be defined by a reorientation towards quality and value across their products, operations and businesses. A confluence of factors is driving publishers to rethink their broader mindsets, priorities and expectations as they relate to subscriptions. Many are now reconsidering the strategies and tactics they’ve employed over the past few years, and are beginning to refocus on the fundamental drivers of long-term growth: offering high-quality, high-value products at sustainable price points. A changing landscape A new focus on quality and value is being driven by a range of factors and trends, some of which are more applicable to certain publishers than others. Most notably: Competition is heating up: As publishers and indepen