Publishers are reconsidering Google AMP

Google’s Accelerated Mobile Pages have presented a headache for publishers since they first rolled out in 2016. Publishers and media companies are reconsidering whether it’s worth continuing to use AMP at all as Google deemphasizes its importance and other major platforms such as Twitter end their support for it. Some publishers have already opted to switch off AMP support. Google’s Accelerated Mobile Pages have presented a headache for publishers since they first rolled out in 2016. Now, publishers and media companies are reconsidering whether it’s worth continuing to use AMP at all as Google deemphasizes its importance and other major platforms such as Twitter end their support for it. AMP has posed a particular challenge for publishers operating s