Toolkits asked senior executives from 28 individual publishers how focused their companies are on building subscription revenue now compared with last year. Seventeen said their focus has increased, 11 said it’s about the same as it was 12 months ago, and none said their focus on subscriptions has decreased. All of the companies currently operate a subscription business, even if they didn’t last year.
Responses were sourced from the Toolkits Executive Circle, a panel of carefully selected executives representing over 50 major publishers who contribute sentiments and perspectives on key industry themes and issues.
