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As many publishers launched their first forays into subscriptions over the past few years, monikers such as “plus” and “extra” quickly emerged as default naming conventions for paid, content-based products. But as subscriptions become more central to many publishers’ business models (and audiences become more accustomed to paying for them) there’s a growing argument that publishers might be selling their subscription products short by positioning them as “add-ons” or optional extras, and implying they’re applicable only to a minority segment of their audiences.As their subscription businesses mature, publishers should think carefully about the messaging they use around subscription and membership, and whether they might be better served positioning it as a more funda