The Logic’s David Skok on funding quality journalism with subscriptions

This week's guest on The Subscription Publishing Show is David Skok, CEO and editor-in-chief of The Logic, a publication covering business and technology news in Canada. The Logic launched in 2018 with subscriptions at the core of its business model and has since grown to a team of 23 people and 6 bureaus. In this episode, David discusses the power of subscription models for funding high-quality original journalism, how subscriptions can help fuel other revenue streams such as advertising and sponsorships, and how The Logic reaches new readers and converts them into loyal paying subscribers. Listen to the full episode above, and via Apple Podcasts or Spotify. Highlights from the conversation included: Why subscriptions are ideal for funding high-quality