How The Juggernaut is building a subscription publication for the South Asian diaspora

This week's guest on The Subscription Publishing show is Snigdha Sur, founder and CEO of The Juggernaut. Launched in 2019, The Juggernaut is a subscription-first publication covering stories about South Asia and South Asians around the world.  Snigdha and I discuss why subscriptions offer the best model for powering The Juggernaut’s editorial mission, the opportunity for publishers to place themselves at the center of communities, and why The Juggernaut is building and maintaining much of its subscription technology in-house. Listen to the full episode above, and via Apple Podcasts or Spotify. Highlights from the conversation included: Why subscriptions? When it launched in 2019 The Juggernaut knew it would struggle to quickly attract