Skift’s Jason Clampet on building a suite of B2B subscription products

This week's guest on The Subscription Publishing Show is Jason Clampet, co-founder and chief product officer at travel industry news publisher Skift. Skift launched 10 years ago and began its foray into subscriptions with a research-based product in 2015. Fast-forward seven years and the publisher now offers four distinct subscription products tailored to the needs of different groups of professionals across the travel industry. Subscriptions now make up a third of its revenue alongside events and advertising. Jason and I discussed the opportunity for publishers to serve specific segments of their audiences more deeply by offering multiple subscription products, why subscriptions are now leading the way for Skift’s business, and why it decided to piece togethe