As challenges to their business models mount, audience expectations change, and technology continues to evolve quickly around them, 2024 is shaping up to be a pivotal year for publishers.
Publishers are no strangers to the ground shifting beneath them, of course, and the ability to adapt and reinvent has become table stakes for survival in the digital world. Still, the challenges and choices they’re currently facing feel particularly consequential, and there’s a growing feeling among many – particularly those with products oriented around news – that strategic missteps over the next 12 months could have particularly significant repercussions for their futures.
The rise of artificial intelligence remains top of mind for many. The technology’s rapid emergence coupled with the reality that large AI companies have already ingested large portions of their content has sent publishers scrambling to figure out AI strategies that won’t render them obsolete in the years ahead.