The pros and cons of monthly, quarterly and annual subscription terms

Many publishers understandably struggle to select price points for their subscription products. Price too low and they’re leaving money on the table, price too high and they risk derailing conversions and alienating audiences entirely. (We’ll be digging deeper into pricing strategies in an upcoming guide.) But in addition to pricing, another key factor that can significantly impact the performance of publishers’ subscription businesses is the term lengths they organize their products around and the discounts they offer subscribers for longer commitments. Monthly, quarterly, annual and multi-year subscription terms all come with advantages and drawbacks that must be weighed in order to maximize subscriber value and engagement and strike an optimal balance betwee