Microsoft is in talks with publishers about how they can control which of their content is used to inform responses given by its new Bing artificial intelligence chatbot. The company said conversations are just beginning, but that it intends to update technical guidelines for publishers as needed in the months ahead.
Microsoft’s chatbot feature – launched in “preview” mode within its Bing search engine earlier this month – promises to provide direct answers to users’ questions using generative AI, rather than directing them to third-party sites.
Publishers have expressed concerns that the chatbot, and others like it, could threaten their business models if they result in search engines directing less traffic to their sites. They’ve also bemoaned a lack of clarity