MailOnline will begin charging for access to portions of its content in January as it attempts to reduce its reliance on advertising revenue. While most articles will remain free to read, 10 to 15 each day will be available only to paying readers via a “freemium” subscription model, The Telegraph reports.
The new paid offering will operate independently from The Daily Mail’s existing subscription product, Mail+, which was launched in 2019. Mail+ centers around digital replicas of its print issues and is managed by print-centric staffers, but the new offering will be spearheaded by digital-first teams at MailOnline.
In terms of the types of content that are likely to be paywalled, internal conversations have centered around coverage of the British royal family and high