Insider recalibrates its subscription approach

Insider is restructuring its newsroom and recalibrating its approach to subscriptions. The company’s editor-in-chief Nich Carlson said in a memo to staff yesterday that around half the journalists whose output is currently paywalled on a regular basis would now have their content made available for free instead. Editorial staffers at Insider told me that would result in approximately 25% of its reporters publishing subscriber-only content, and the rest publishing outside the paywall with a view to maximizing traffic, page impressions, and – of course – advertising revenue. According to Carlson, the move was driven by the publisher's desire to cover more stories that don’t necessarily drive subscription conversions, to focus its subscription product mo