Google launches new paywall and subscription monetization tools

Google has quietly launched new tools enabling web publishers to monetize their web audiences via subscriptions and contributions. The online ad giant said its new Reader Revenue Manager product – accessible from within the existing Google Publisher Center – is designed to help publishers and creators easily paywall their content and charge for access to it on a subscription basis. The new offering is essentially an extension and repackaging of its existing “Subscribe with Google” technology, but it could enable Google to compete more directly with other subscription monetization tools and subscription-based creator platforms such as Substack. “Reader Revenue Manager provides publisher solutions to deepen audience engagement and convert subscribers or