Half of U.S. consumers attempt to bypass publishers’ paywalls

53% of consumers say they try to get around digital publishers’ paywalls without paying.69% say they avoid clicking links to websites they know use paywalls or registration walls.53% say they leave websites asking them to volunteer their email address or other information to access content. 70% of subscribers say they’ve taken free trials to digital publications with no intention of paying when the trials expire. As publishers place more digital content behind paywalls, over half of consumers are looking for ways to access it without paying or are simply avoiding those publishers’ sites entirely. Fifty-three percent of U.S. consumers say they attempt to bypass paywalls on publishers’ websites when they encounter them, and 69 p