Finding new ways to deepen engagement with audiences is a priority for many publishers, particularly those with paying subscriber bases.
A growing number are turning to SMS as a way to attract and engage new audiences, convert subscribers, and reduce churn, and interest in the channel is intensifying as email inboxes become increasingly cluttered and reaching audiences on social media and other third-party platforms becomes more challenging.
To share more about Hearst Newspapers’ approach to SMS the company’s senior director of new content initiatives, Alex Ptachick, joined the latest Toolkits Forum alongside Mike Donoghue, CEO and co-founder of Subtext, which is powering SMS initiatives for a range of leading media companies.