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More U.S. consumers are paying for access to news, but building long-term subscriber relationships remains a challenge. Those are among the key findings from The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, which was published on Wednesday.
Based on a YouGov survey of 93,000 people, the report aims to capture consumer sentiment toward news publishers and trends in news consumption across 46 individual global markets. Its high-level findings confirm that converting and retaining subscribers continues to prove difficult for many publishers as consumers control their spending carefully in an increasingly competitive market.
The good news is that although subscription revenue is not immune to broader economic conditions,