Periods of heightened uncertainty are difficult for all businesses to navigate, but it’s during turbulent times that stable and dependable partners prove their value. For publishers, it will become increasingly clear in the months ahead which technologies, tools and platforms are best equipped to support their long-term success, and which could place their businesses in difficult positions.
The global economic outlook is looking increasingly precarious, and publishers should expect to face headwinds as the year continues to unfold. Consumer budgets are shrinking – thanks to runaway inflation and the fallout of conflict in Europe, among other factors – and revenue challenges are now inevitable for many media businesses.
The good news for those mo