Tackling paywall circumvention

As subscriptions play a more integral role in their businesses, publishers are increasingly questioning if they’re doing enough to secure their content against paywall circumvention. It’s no secret that media companies have found converting new subscribers more challenging in recent quarters, partly because of difficult economic conditions and partly because they’ve already converted their most engaged (and therefore easiest to convert) readers. But as general consumers become more familiar with paywalls, a niggling concern for publishers is that they’re also becoming increasingly adept at avoiding them. That’s driving some to revisit and reevaluate their approaches to protecting subscriber-only content. A recent study we conducted in partnership with National Research