This is the second installment in a series exploring consumer attitudes to publishers' digital subscription products, based on exclusive research conducted by Toolkits and NRG. New readers can sign up here to receive new data as it's published.
KEY FINDINGS
- 29% of subscribers say the total number of digital publication subscriptions they own has increased over the past 12 months, while just 7% say it has decreased.
- 81% of subscribers currently own subscriptions to more than one digital publication, up from 71% in 2022.
- The groups most likely to own at least one subscription include men, people earning over $100,000 per year, and 25 to 34-year-olds.
People who subscribe to digital publications continue to add more subscriptions to their portfolios, according to research conducted by Toolkits and National Research Group.
In a study of 1,007 U.S. consumers who have subscribed to digital publications, 29% of current subscribers said the total number of subscriptions they hold has increased over the past 12 months, while just 7% said it has decreased. Sixty-four percent said the number of subscriptions they hold has remained consistent.
Read this article for free
Register for free access to limited content and email newsletters.
Already registered? log in.
We promise not to spam you or sell your information. View our privacy policy.