News publishers Mail Online, The Independent, the Daily Mirror, and the Daily Express have begun requiring readers in the U.K. to pay for access to their websites if they do not consent to the use of third-party cookies and targeted advertising. Some publishers have already adopted similar “consent or pay” approaches in Germany.
Last week, “consent or pay” walls began appearing across the websites of the Mirror and the Daily Express – both owned by Reach. The walls offer users in the U.K. the option to allow tracking and access content for free or to reject it and pay for a “Privacy Plus” subscription for £1.99 per month.
The Daily Mail is offering its U.K. audience a similar choice, charging £2.70 a month for its “Mail Essential” ad-free version, and The Independent has priced its own “Independent Ad-Free” offering at £4.