CNN’s last foray into digital subscription products – CNN+ – was killed off after just a month in 2022. But the news giant still intends to monetize a portion of its 149 million web visitors via subscriptions under the direction of incoming CEO Mark Thompson, CNBC reports.
One idea being discussed is to build several subscription products that would serve different segments of CNN.com’s broader audience while keeping its core news output free to access. Paying subscribers could unlock on-demand or live CNN programming on specific subjects, for example, or gain access to particular pieces of in-depth journalism and other benefits.
Bleacher Report might also be integrated with CNN.com, just as NYT has done with The Athletic – the sports publisher i