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In this week's Briefing:
Large platforms and social media services are slowly ditching news content, forcing publishers to rethink audience development and subscriber acquisition approaches.
The Washington Post makes subscriber-only audio available on Apple Podcasts.
“Honest paywalls” help boost conversions for consumer-facing apps.
Platforms are slowly ditching news
Major platforms and social media services have had complicated relationships with publishers over the past decade or so – particularly as it relates to news content. Now, the sentiments of large tech companies are becoming increasingly clear: driving traffic to publishers just isn’t in their interests.
In the past month alone, Facebook’s top news executive, Campbell Brown, left the c