Subscription Publishing Briefing: November 6

In this week's Briefing: The psychology of subscription products: The behavioral phenomena that help influence value perception. No sign of peak subscription: People who subscribe to digital publications continue to add more subscriptions to their portfolios. Consumers say they are less likely to cancel subscriptions to digital publications now than they were in 2022. The psychology of subscription products Subscription marketing approaches have become increasingly sophisticated in recent years, and many publishers now rely on psychological cues to help boost consumers’ value perceptions and influence purchasing behavior. Price anchoring, decoy pricing, social proof, and dark patterns now feature in many subscription marketing strategies and are employed as standard