Subscription Publishing Briefing: November 27

Recent Google updates have resulted in major traffic changes for some publishers, creating uncertainty and confusion. How Bloomberg Media reached 500,000 subscriptions. Google updates drive more uncertainty for news publishers Some news publishers have been “profoundly impacted” by a string of recent updates to Google’s Search and Discover products, Press Gazette reports. Those changes have led to traffic fluctuations and reductions for some publishers’, impacting revenue. Sites optimizing their content for specific search queries – such as explainer-style articles – appear to be among the hardest hit, while those offering better user experiences and carrying fewer ads report being less affected. Google says