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Publishers are cutting staff as advertising revenue slows, but those with reader-revenue bases are fairing better than those without.
Subscribers are increasingly annoyed by advertising alongside paid content, suggesting publishers could revisit “ad-free” subscription tiers.
Over half of readers say they regularly look for ways to access paywalled content without paying, and two-thirds say they avoid sites with paywalls entirely.
How The New York Times’ dynamic paywall balances conversions and engagement.
Subscription takeaways from Defector’s annual report.
Publishers cut staff as advertising revenue slows
Large digital and legacy publishers alike – including BDG, Disney, Gannett, Vox Media and The Washin