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In this week's Subscription Publishing Briefing:
Original reporting drives news subscriptions over the long run, according to editors from the FT, the Guardian, and the New York Times.Google’s subscription initiatives for publishers could prove significant as it transitions to AI-driven search results.The New York Times launched a dedicated audio app for its news subscribers.The Washington Post is offering new subscribers $5 when they pay with Venmo.
Original news reporting drives subscriptions
News publishers that consistently publish high-quality investigative journalism “end up thriving” in the long term, editors from the FT, Guardian, and the New York Times told attendees at last week’s Sir Harry Summit in London. It may be difficult to tie single pieces