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In this week's Subscription Publishing Briefing:
Which marketing messages drive digital news subscriptions most effectively?The FTC sued Amazon for “sabotaging” consumers’ attempts to cancel subscriptions to its Prime product.Promotional subscription prices offered by large publishers have nearly halved over the past year.
The marketing messages that drive news subscriptions most effectively
When attempting to convince consumers to pay for news subscriptions, publishers should give consumers multiple reasons to do so, according to a new study conducted by a team of researchers from City University London and Universität München.
The study established four main categories of marketing messages (or “subscription pitches”) and tested the effect each had on a