Consumers scrutinize subscription spending more closely

In this week's Subscription Publishing Briefing: Consumers are scrutinizing their subscription outgoings more closely as economic instability persists.Personalized onboarding helped boost subscriber retention by 2% for The Washington Post.Five key themes shaping subscription publishing in the second quarter. Consumers scrutinize subscription spending more closely As economic instability persists, consumers continue to scrutinize their subscription outgoings more closely. Cancellations have outpaced new subscriptions for digital media, food-of-the-month clubs and other subscription purchases for two straight quarters, according to data shared with WSJ by personal finance app Rocket Money. Meanwhile, a third of respondents to a December Credit Karma survey said their