Apple connects its Podcasts app to publisher subscriptions

Apple has introduced the ability for users to connect subscriptions and unlock subscriber-only content from third-party services within its Podcasts app in the latest version of its mobile operating system, iOS 17. If a user subscribes to a publisher’s product via Apple’s App Store, their subscription will automatically connect to the Podcasts app to unlock subscriber-only content. Users who subscribe using other methods – such as via a publisher’s website – must manually connect their subscriptions by signing in. “Listeners can connect their paid subscriptions to select apps on the App Store to enjoy new shows and additional premium audio benefits included as part of their existing subscriptions,” the company said. Starting in October, listener