Apple will begin introducing artificial intelligence capabilities to its devices with the release of iOS 18 later this year, and the availability of its latest beta version is giving publishers an early sense of how the new features might impact their products and businesses.
Publishers are beginning to evaluate how “Apple Intelligence” could change the way audiences interact with their content on Apple devices and how it might impact their ability to connect with audiences via email, notifications, and other channels.
Some key features have caught publishers’ attention so far, and some say they expect to adapt their approaches and tactics to optimize for AI-enabled Apple devices and native applications. They include content summarization capabilities and message prioritization within the notification stack and email inboxes.
Email prioritization
AI-driven prioritization will be applied to the inbox of Apple’s native Mail application and will surface priority messages prominently at the top of users’ inboxes. Apple’s documentation says prioritization is intended to “elevate time-sensitive messages"