2024 is shaping up to be an eventful year for global politics, international conflict, and major sporting competitions, all of which typically drive consumer demand for access to high-quality journalism and reporting.
For subscription-first publishers, a busy news calendar presents an opportunity not only to reach and engage new paying subscribers but also to develop and deepen relationships with existing audiences during a period of heightened news interest.
Elections are due to be held in 76 countries, impacting over 4 billion people, including those in major news markets across Europe, India, and the U.S. Tensions continue to mount in the Middle East and Taiwan while Russia’s war in Ukraine persists. And sports fans around the world are preparing for the Summer Olympics in Paris and the European football championship in Germany.