What publishing leaders expect from subscriptions in 2023

Toolkits asked a selection of publishing leaders what trends and challenges they believe will shape the year ahead for content-based subscription businesses. A handful of key themes emerged, including the prioritization of monetization over subscriber growth, a renewed focus on publishers’ core audiences and subscriber bases, greater emphasis on registration walls, and the inescapable need to create valuable, differentiated content on an ongoing basis. Contributors included: Julia Beizer, Bloomberg Media’s chief digital officer  Michael Ribero, The Washington Post’s chief subscriptions officer Selma Stern, Fortune’s chief customer officer George Montagu, FT Strategies’ head of insights  Greg Piechota, Researcher-in-residence at International News M