Developing a brand mission and narrative

This Guide will enable you to: Create a brand missionBuild a robust brand narrativeFind ways to communicate these to employees consistently Over the past decade, brand narratives have become a foundational component for DTC startups as consumers become increasingly discerning about the nature of the products and services they buy as well as the companies that create them.  Brand narratives, or the story a brand tells, flow from a brand mission, or the articulated reason why a brand exists. While attention is deservedly focused on creating brand narratives for consumers and investors, typically less attention is paid to developing a brand mission and brand narrative with current and prospective employees in mind. This is a missed opportunity for young companies. Brand m