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Media buying agency Horizon Media has created a new position of “chief marketing and equity officer”, a role the company says is designed to embed diversity, equity and inclusion into the core of its business.News organizations were quick to hire for diversity-focused roles after George Floyd’s murder in 2020, but sustaining change has proven slow and challenging for many.Many media and marketing organizations are struggling to diversify their ranks, but well-intentioned diversity initiatives are meaningless without accountability.Merkle’s chief equity officer says attention to DEI across the marketing industry has lulled, and warns of DEI “industrial complex”.
Marketing meets equity at Horizon Media
Media buying agency Horizon Media has hired Latrav