The ad industry is prioritizing employee mental health in the wake of the Great Resignation and a rise in mental health issues among agency employees
All major ad holding companies, along with several independent agencies, have now said they intend to address mental health as a priority. The advertising industry is notorious for its long hours and lack of work-life balance, and mental health issues are being placed front and center as potential and current employees begin to demand change.
What’s being done
The four biggest holding companies have developed mental health initiatives to support their employees:
WPP recently launched the Mental Health Allies program, through which they have trained 250 of their employees to act as volunteer Allies, listening, support