Greater Equity is solving the industry’s diversity problem, one internship at a time

Efforts to recalibrate the ad industry to become more equitable and diverse are plenty. In 2019, Milwaukee threw its hat in the ring with the launch of Greater Equity 2030, an effort to increase the diversity of creative occupations in Milwaukee by 2030 by adding 1,600 people of diverse backgrounds into the workforce.  One of the key parts of the program focuses on internships. As we reported earlier, the lack of a pipeline for people from underrepresented backgrounds to enter the ad industry is one of the key reasons why advertising remains so woefully homogenous. Greater Equity partners with Milwaukee Public Schools and the City government to organize internships with agencies, which also include holding open houses inside schools and visits from execs to schools to share what th