Why brand publishers should consider registration walls

Asking for an email address in exchange for content has become common across the Internet. And it turns out audiences don’t really seem to mind.  We  surveyed 2,509 U.S. consumers in collaboration with the research experts at National Research Group, a global firm that works with the world’s biggest companies. You can see all the data over here, but what caught my eye was the following: 53% say they leave websites asking them to volunteer their email address or other information to access content. Put another way, nearly half of people will readily give up their email address or other information in order to access content.  Registration walls – where users have to register with their email address and other information in order to access content – can be a