Why brand publishers should give editorial teams independence

Brand publishers can benefit from instituting journalism-style “church-state” separations between their editorial teams and other parts of their businesses.Effective editorial teams often operate independently, and are given the freedom to publish without the burden of heavy oversight or bureaucracy in the form of approvals and reviews.Advantages of this approach for brand publishers include the ability to create more engaging content, build greater credibility with audiences, and ultimately further the interests of their broader businesses more effectively. Brands that are serious about their editorial and publishing operations often benefit from adopting the habits and approaches of journalists and journalism organizations, including operational processes, audience development