Why banks are becoming publishers

If I had a nickel every time I heard someone scoff at brands’ publishing initiatives because they believe they’re bad for the “future of media” – well, I’d be somewhat well off.  The needlessly adversarial narrative around brand publishers vs. traditional publishers is moving on to what I think is a much more interesting discussion on how the consumption and creation of content has become more complex and “media” is changing dramatically.  Like it or loathe it, one result of the brand publishing movement has been an increase in the availability of information. One sector that’s been particularly active building “media companies” within their walls recently is investment banking. Consider: Goldman Sachs hired a new editor-in-chief: Quartz EIC Katheri